Toys'R'Us opens in-store Cartoon Network boutique

NEW YORK Cartoon Network Enterprises announced that it has oppened dedicated boutiques in Toys“R”Us stores nationwide, highlighting three of Cartoon Network’s most popular boys properties.

The Cartoon Network-branded boutiques feature products from the Ben 10 Alien Force, Bakugan and The Secret Saturdays brands and will be open throughout November.

“Toys”R”Us continues to be a terrific, long-standing retail partner for us and our brands, and we are proud to showcase this chainwide Cartoon Network retail destination as we kick off the holiday shopping season,” said Christina Miller, SVP CNE. “The unique, multi-category shopping experience we have created is guaranteed to generate strong excitement around our brands and the must-have products from our licensing partners.”

The three brands and products included in the Cartoon Network boutique are also currently highlighted in the 2009 Toys“R”Us Biggest Big Book, the ultimate guide to everything kids might desire during the holiday season.  Additionally, the boutique will be supported by promotional email blasts from Toysrus.com, and graphics that bring Cartoon Network’s brands to life for shoppers.