Talbots names new chief marketer

HINGHAM, Mass. Talbots today announced that it has named Lori Wagner as evp and chief marketing officer of the Talbots brand in a newly-created senior executive position. The company said Wagner will be responsible for overseeing all advertising, catalog development and direct marketing for the Talbots brand.

Wagner joins Talbots with over 15 years of multi-channel marketing and brand building expertise in the specialty retail sector. Most recently, she served as chief marketing officer of Cole Haan, a division of Nike, where she was responsible for repositioning of the brand and all aspects of worldwide marketing and advertising.