Saks targets jet set with new promotion

WEYMOUTH, Mass. Luxury retailer Saks Fifth Avenue and private jet provider Sentient Jet have teamed up to provide exclusive benefits to Sentient and SAKSFIRST Platinum and Diamond members.

According to the companies, SAKSFIRST Platinum and Diamond members who join Sentient Jet before December 31 will receive a special SAKSFIRST rate on the Sentient Jet Gold-level Membership and a Saks gift card worth up to $2,500. Sentient Members will receive special access to Saks events as well as exclusive seasonal offers in Saks stores and on saks.com.

"Saks Fifth Avenue customers and SAKSFIRST members have high expectations for exclusive, personal service and travel is an important part of their lifestyle," said Steve Sadove, chairman and ceo, Saks Fifth Avenue. "Sentient provides a luxurious, flexible and service-oriented option in private aviation, and we look forward to providing our members with access to the benefits that come with a Sentient Jet Membership."