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Saks puts 'Want It!' on wheels


NEW YORK Saks Fifth Avenue is taking its "Want It!" campaign on wheels. According to reports, the retailer has decorated a double-decker bus with Want It! images and will use the bus as a means of transporting customers from the flagship Fifth Avenue store to popular destinations on the Upper East Side.

Customers can take the bus from March 13 to 15 and receive free admission to several museums featured in Saks' Want It! ads. According to reports, Saks' fashion director will be among personalities making guest appearances on the bus.

The Saks tour guides will reportedly sport Want It! fashions and use a script that promotes the season's trends and includes a history of Saks Fifth Avenue.

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