Retailer’s new ad doubles as pregnancy test
Advertisement - article continues below
Advertisement
Home furnishing giant Ikea’s new magazine ad has an unusual extra.
The advertisement, which is running in a Swedish women’s magazine, includes a modified pregnancy test strip. It invites women to dab urine on the strip and then wait a couple of minutes. If the results are positive, a 50% discount offer for a crib is revealed on the ad (for members of Ikea’s loyalty program).
“Peeing on this ad may change your life,” reads the ad, which showcases the retailer’s Sundvik crib. “If you are expecting, you will get a surprise right here in the ad.”
The news of the ad was first reported in the U.S. by Adweek.
The advertisement, which is running in a Swedish women’s magazine, includes a modified pregnancy test strip. It invites women to dab urine on the strip and then wait a couple of minutes. If the results are positive, a 50% discount offer for a crib is revealed on the ad (for members of Ikea’s loyalty program).
“Peeing on this ad may change your life,” reads the ad, which showcases the retailer’s Sundvik crib. “If you are expecting, you will get a surprise right here in the ad.”
The news of the ad was first reported in the U.S. by Adweek.