Ramery to head CRM for Sears, Kmart

HOFFMAN ESTATES, Ill. Sears Holdings announced today that Louis Ramery will join the company as senior vp of customer relationship marketing for Sears and Kmart. Ramery comes to Sears Holdings from Digitas, where he led the firm's global marketing capability, its loyalty and CRM practice and served as a relationship leader on key accounts.

Ramery, who will have overall responsibilities for developing and executing the Sears Holdings' relationship marketing strategies and programs, will report to Maureen McGuire, Sears Holdings' chief marketing officer.

"Lou will be charged with helping to optimize our customers' experiences by developing and strengthening relationships between our brands and our customers, thereby enabling us to better understand and anticipate their unique needs and desires, and to develop innovative multi-channel programs providing relevant communications and solutions throughout their changing life stages," said McGuire.

Prior to his seven years with Digitas, Ramery served as evp of marketing and planning for Brierley & Partners, a leading loyalty marketing agency, where he helped launch and was chief marketing officer for the Internet-based customer rewards program e-Rewards.