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Print circulars face new digital pressures


As more retail promotions migrate online, RetailMeNot has introduced two new products poised to disrupt the traditional print circular.

The new offerings are branded as RetailMeNot Circulars and RetailMeNot Showcase and are part of the company’s portfolio of solutions designed to help retailers and brands increase sales and grow awareness.

“RetailMeNot’s new Circulars and Showcase solutions enable our advertising partners to efficiently engage consumers during their discovery and research phase of shopping. These curated product collections drive awareness for retailers and brands while also converting window shoppers into buyers, both online and in-store,” said Cotter Cunningham, RetailMeNot CEO and founder. “For months, dozens of retailers participated in testing these native advertising solutions, and we are extremely pleased with the brand awareness, traffic and sales results.”

According to the company, RetailMeNot Circulars is a faithful translation of retail print promotions into desktop, tablet and mobile-friendly digital formats. Consumers are comfortable with the format after years of seeing it in the Sunday paper, but RetailMeNot Circulars takes the analog version several steps further by helping shoppers find nearby stores with a single click. RetailMeNot will also match coupons and offers with the circular solution to help ensure consumers maximize their savings.

The company’s Showcase offering is designed for the mobile-first shopper. The print circular, look book and catalog have been reimagined for mobile to give retailers and brands a way to curate and highlight their most popular products on a proven mobile design interface. RetailMeNot Showcase is a fully omnichannel experience, giving the consumer the choice to buy online or shop in-store while driving results for the retailer or brand across both channels, according to the company.

“Retailers are spending billions every year to reach a large number of consumers in the United States with antiquated printed catalogs, circulars and free-standing inserts that do little to prove their investment returns,” said Jag Bath, SVP of product at RetailMeNot. “RetailMeNot’s Circulars and Showcase solutions represent a future of more cost-effective and attributable marketing solutions that we believe will increase sales and engagement for retailers and brands.”

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