Packers QB to promote Sears, Snapper deal

MILWAUKEE Green Bay Packers quarterback Brett Favre will promote the availability of Snapper lawn equipment exclusively at Sears stores in a new national ad campaign starting in late February.

Beginning this spring, Sears will become the exclusive national retailer to sell the Snapper brand of lawn equipment. The select Snapper branded products to be carried at Sears stores nationwide include three new self-propelled walk behind mowers, two new lawn tractors and a new zero turn riding mower. All three product lines are newly designed to be homeowner friendly and affordably priced.

"As the leading retailer of powered lawn and garden equipment, we're very pleased to add another all-star brand to our roster," said Jeff Rothe, vp and general merchandise manager for Sears Holdings. "Now consumers have both Craftsman, the nation's leading and most trusted brand, and Snapper -- to select from when shopping at Sears for their lawnmower and tractor needs.

The Snapper line of products will be available in all Sears Full-line stores, Sears Hardware stores and Sears Dealer stores.