New CVS/pharmacy campaign honors women

WOONSOCKET, R.I. CVS/pharmacy is putting women, who make most of the health care decisions for their families, at the forefront of a new national campaign. According to the company, the "For All the Ways You Care" campaign, which launches today, celebrates and honors women's roles as nurturers and caregivers in our society.

"Our research showed that women find enjoyment and reward in their roles as caregivers, despite sacrifices," said Helena Foulkes, senior vp of marketing and operation services for CVS/pharmacy. "This campaign is an opportunity to celebrate these women and to show that we understand what it means to care."

According to the company, the campaign will include television spots that will air during prime time national programming reaching women aged 35 and up. In 2008, CVS/pharmacy will honor 10 people for their inspirational stories, selected by a panel of leading women.