Meijer selects Oneupweb for online marketing

TRAVERSE CITY, Mich. Meijer has chosen Oneupweb, a provider of inegrated marketing solutions, to develop a pay per click campaign focused on strengthening Meijer's national brand value, sales and brand loyalty online.

According to the companies, Oneupweb was hired by Meijer to help increase traffic and conversion rates on Meijer.com, Meijer's recently launched e-commerce site. In addition, Oneupweb was chosen to help Meijer build its reputation as an online retailer.

"We researched several companies, but what drew us to Oneupweb was the breadth of services offered, particularly in SEO [Search Engine Optimization] and SEM [Search Engine Marketing]," says Elizabeth Truman of Meijer's e-commerce marketing and promotions department. "Oneupweb is upfront, easy to work with and provides us with a wealth of great information."