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10/13/2009

Make a wish with Toys'R'Us

WAYNE, N.J. Toys"R"Us announced the launch of 'Wish List.’ Using Wish List, parents and kids together can create a tailored list of toys based not only on what the child wants, but on his or her age, interests and abilities. Wish Lists can now be created, updated and maintained online at Toysrus.com/WishList and in all Toys"R"Us and Babies"R"Us stores nationwide.

To begin the Wish List process, parents and caregivers create one master account online or through in-store Registry Centers or Guest Services stations. Once registered, Wish List participants can generate as many Wish Lists as they would like for each of their children, tailoring them for specific occasions, such as birthdays or holidays. Together with their kids, customers can browse and select products with scanning devices in Toys"R"Us stores or with the click of a button online to create and update a running list.

To celebrate the launch of Wish List, Toys"R"Us has donated $50,000 in Toys"R"Us gift cards to the Make-A-Wish Foundation to make the holidays brighter for seriously ill children. The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.

Wish List is available year-round for birthdays, holidays and other special occasions. The company will support Wish List through in-store signage, as well as print and online advertising. For complete information about Wish List, visit Toysrus.com/WishList.