Kmart set to launch new bed, bath product at Astor Place location

NEW YORK To launch its premium bed and bath initiative, Kmart is taking advantage of its prime Astor Place New York City location in a public relations effort that will feature a day-long schedule of events on Sept. 25, beginning at 10 a.m. and running until 8 p.m.

The "Bluelight District" will feature Kmart's very own Mr. Bluelight accompanied by a day of jazz, refreshments and seminars from today's top designers as well as the opportunity to win product. The day will culminate in a press event through which the company will reveal its new product to the media in attendance.