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Hannah Montana expands at Wal-Mart

1/30/2008

BENTONVILLE, Ark. Capitalizing on the Hannah Montana craze, Wal-Mart announced today that it is expanding its offerings inspired by the popular Disney Channel show.

Wal-Mart's "Hannah Montana Shops," located in 750 U.S. Wal-Mart stores, will include more than 140 products, launched by the retailer, that will be made available throughout the year, according to the company. Products will include apparel, handbags, bedding, games and music.

Wal-Mart said that it has already started selling a number of exclusive Hannah Montana products such as sportswear, accessories and footwear.

"Beginning now and continuing through the fall, parents and kids can depend on us for the best selection of Hannah Montana merchandise at the Wal-Mart price," said Janet Bareis, marketing vp.

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