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GameStop selects Marketing Arm as promotions agency

6/12/2008

GRAPEVINE, Texas GameStop announced that it has retained The Marketing Arm as its promotions agency of record.

The Marketing Arm, which is part of Omnicom Group, will develop fully-integrated promotional events for GameStop, including in-store experiences and merchandising. The agency will also manage direct and partner marketing, and wireless and interactive promotions, as well as develop content for GameStop TV, the retailers in-store TV network.

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