GameStop selects Marketing Arm as promotions agency

GRAPEVINE, Texas GameStop announced that it has retained The Marketing Arm as its promotions agency of record.

The Marketing Arm, which is part of Omnicom Group, will develop fully-integrated promotional events for GameStop, including in-store experiences and merchandising. The agency will also manage direct and partner marketing, and wireless and interactive promotions, as well as develop content for GameStop TV, the retailer’s in-store TV network.