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Favre's waffling gets him Sears campaign

8/19/2009

HOFFMAN ESTATES, Ill. Sears will begin airing a new commercial on Aug. 22 that makes light of quarterback Brett Favre's inability to make up his mind.

The just-out-of-retirement, former Green Bay Packer, now Minnesota Viking, will star in TV commercials in which he shown agonizing over selecting a new Samsung LED television, Sears reported. In addition to the obvious play on Favre's indecision, Sears said astute football fans will catch subtle humor in the commercials as Viking ships sail on the Samsung TV screens in the Sears electronics department, a play on his decision to return to football with the Minnesota team.

"We chose Brett because the real time price checks offered by the Sears Blue Electronics Crew offer a 'no regrets' experience when shopping for a TV," said Karen Austin, president of home electronics at Sears Holdings. "This commercial uses humor to communicate messages about what differentiates Sears and the Sears Blue Electronics Crew from the competition," Austin said. "From our real time price checks to selection of top brands to our expert sales consultants and installation, there are very compelling reasons to choose Sears for your next TV or electronics purchase."

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