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Driving frequency online


The allure of free shipping is one way to persuade customers to purchase online this holiday season and Target continues to promote that message with e-mail blasts offering free shipping on more than 50,000 items. Those e-mails are also being used to drive traffic to with a prominently located message touting, “Deals of the Day,” and special prices for merchandise that is only available online. Recipients of the e-mail are encouraged to visit Target’s Web every morning for the latest special offers.


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