Celestial Seasonings names marketing vp

BOULDER, Colo. Celestial Seasonings has announced that Michael Bloom has joined the organization as vp of marketing.

Bloom will be responsible for all marketing activities including communications, branding, market development and product innovation at Celestial Seasonings.

Bloom most recently served as director of marketing for the hand-held foods group for Nestle from 2002 to 2007. From 1998 to 2002, he served as the group marketing manager in the same division.  Prior to joining Nestle, he held various marketing positions at ConAgra Foods and Tyson Foods.