Blockbuster rewards students who make the grade

DALLAS Blockbuster announced that, through its "Good Grades, Free Rental" program, it is rewarding children in kindergarten through 12th grade who earn an A or B average on their report cards a free Blockbuster Favorites movie rental at participating stores.

To receive their free movie rental, students have to bring a report card from the 2009/2010 that shows a B average (Satisfactory, 2.7 or 80% grade) or better, be signed by a parent or legal guardian and be presented within 30 days of issuance. Rentals must be made by an authorized renter on the Blockbuster account of the student's parent or legal guardian.

"Blockbuster wants to help show students one of life's great lessons: hard work has its rewards," said Justin Lewis, chief marketing officer for Blockbuster. "We hope the 'Good Grades, Free Rental' program will give teachers and parents another tool to provide positive reinforcement to school-age kids."