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Best Buy launches DTV PSA

8/7/2008

MINNEAPOLIS Best Buy has created a half-hour public service television program designed to educate consumers on the upcoming switch from analog to digital broadcasting. The PSA, called DTV Simplified, was created with help from the Minnesota Broadcasters Association and Apex Digital. The PSA will be made available to broadcasters nationwide free of charge to be used during the government declared Digital Television Transition Awareness Month (August 2009) and through March 2009.

The DTV Simplified program, according to the companies, provides information on digital television and how to install a converter box to an analog set.       

On March 31 the FCC mandated that all broadcast stations air one 30-minute DTV-related educational program prior to the transition date of Feb. 17, 2009 between the hours of 8:00 a.m. and 11:35 p.m. 

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