Banana Republic Ad Campaign to Feature Musicians

San Francisco Gap Inc. has signed nine alternative musicians to appear in Banana Republic’s upcoming print, outdoor, online and direct mail campaign, which starts Feb. 18.

In an online tie-in, www.BananaRepublic.com will also feature artist interviews, free downloads and performances.

The campaign also features a partnership with Virgin America where the interviews and music will appear on the airline’s in-flight entertainment network throughout the spring.