Back-to-college, already!

Smart scholars save dollars. That’s Target’s catchy tag line for its back-to-college promotion, which promises to teach students a lesson about procrastination. Students can enter online to win a $5,000 grand prize if they consent to receive a maximum of five text messages a month. The only problem is they have to do so before a July 11 deadline. That’s well in advance of when students head back to campus or given consideration to whether they need any of the products in such categories as furniture, bedding, bath and home categories featured on Target.com