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AutoZone names agency of record


MEMPHIS, Tenn. AutoZone has named its first agency of record in its near 30-year history. Sponge will be responsible for television, radio and interactive campaigns for the retailer.

"We interviewed and evaluated some of the top agencies in the country," said Lisa Kranc, AutoZone's senior vp of marketing. "Sponge's team really stood out for their understanding of our brand, our customers and our AutoZoners."

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