article-12115.xml

MARKETER OF THE MONTH

Think you’re passionate about retail? Seems like the folks at Fair Isaac would agree. In fact, they’re so intent on tapping into that passion that they’ve launched the type of outreach campaign that no self-respecting, red-blooded, all-American, type-A retail executive could possibly ignore. Dubbed “Tattoos for Retail Warriors,” this new campaign by Fair Isaac, the Minneapolis consulting firm that counts retail management software as one of its areas of specialization, appeals to retail executives’ passion for the profession, complete with tag lines such as, “You’ve decided to lead. Now show your colors.” Kudos for the visceral effect. To find out more, visit: www.DecisionDial.com/RetailMarketing.

BOIRE TO HEAD TOYS ‘R’ US NORTH AMERICA

WAYNE, N.J.

JCPENNEY, DAVID’S BRIDAL SAY ‘I DO’

, PLANO, TEXAS