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Online holiday spending total falls short
Reston, Va. -- A report released Friday by comScore showed that holiday online spending grew 14% year-over-year to $42.3 billion, as individual shopping days reached record spending levels.
Total results, however, fell slightly short of early-season predictions, as softer-than-expected buying occurred during the early to mid weeks of the period.
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Big Lots taps KC agency for new campaign
Kansas City-based advertising agency Barkley was hired by Big Lots to help the closeout retailer with a broad range of marketing and brand strategy initiatives.
Barkley will provide Big Lots with full-service advertising and marketing duties including brand strategy, and broadcast, print and in-store executions. Barkley will also partner with Big Lots on web strategy and execution.