Roots simplifes business communications with Opterus solution

Toronto - Opterus announced that specialty apparel retailer Roots Canada Ltd. has eliminated the use of e-mail at their stores and now remotely manages its 119 locations entirely through Opterus’ Store Ops-Center. Roots, which branded the solution Roots Ops-Center, has taken advantage of Opterus’ Web-based technologies to streamline business processes and improve communications with its stores.

“ROC allows us to have exception-based follow-ups which help to have more targeted communication,” said Jarar Kazmi, executive director, retail operations at Roots. “Our district managers can now send messages directly from a smartphone to all stores, via a specific link, allowing those messages to be easily viewed by store associates in the ROC. This has simplified communication, especially because our strict security levels did not previously allow stores to send or receive emails externally from our network.”

The Store Ops-Center solution is an on-demand, web-based retail portal designed to communicate corporate policy, day-to-day objectives, tasks and handle issues between the corporate office and store locations. It enables retailers to rapidly and accurately transfer information to the stores, helping them to make more informed and strategic enterprise-wide decisions. Retailers can deploy the Software as a Service (SaaS) Opterus solution with minimal IT impact, while providing improved store operations efficiency immediately upon deployment.