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ODP leverages mobile tech to improve shopper experience
BOCA RATON, Fla. — Office Depot is getting ready to roll out omnichannel initiatives, just in time for the back-to-school season. Beginning July 28, its employees will be equipped with mobile hand-held devices across all stores, which will provide them with tools designed to enhance shoppers’ experience.
Office Depot employees will be able to use the hand-held devices to obtain instant access to extended product information, availability, customer reviews and on-the-spot checkout from anywhere in the store.
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Shopzilla’s Aisle A extends reach to Europe
LOS ANGELES — Shopzilla, a leading source of sales and consumer feedback for online merchants and retail advertisers, is expanding its footprint with the launch of its new media solutions and audience targeting division Aisle A in Europe, which will offer marketers access to proprietary shopping intent data and evolving premium retail inventory.