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Winn-Dixie takes to social media for latest ad campaign
JACKSONVILLE, Fla. — Winn-Dixie is stepping into the digital arena for its latest advertising campaign with a social media contest to find who will get to be featured in an “I’m Beef People” advertising circular or outdoor billboard.
The “I’m Beef People” local campaign also supports Winn-Dixie’s recent introduction of WD Brand Choice Angus Beef to all Winn-Dixie stores.
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NRF reports retail import growth
Import volume at the nation’s major retail container ports is expected to grow 5.1% in September over the same month last year as retailers head into the holiday season, according to the National Retail Federation.
U.S. ports followed by the monthly Global Port Tracker report, released by the NRF and Hackett Associates, handled 1.43 million Twenty-Foot Equivalent Units (TEUs) in July, the latest month for which after-the-fact numbers are available.