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  • Subway partners with NBC for cross-platform ads

    Milford, Conn. – Subway is entering a cross-platform advertising partnership with NBCUniversal for its new interactive game show “Million Second Quiz.” In addition to providing gift cards to contestants during the course of the show, Subway will offer photo opportunities and social media engagements.

    Other aspects of the joint campaign will include messaging on Facebook and Twitter, a prize of a year’s worth of foot-long subs via an NBC radio promotion, and a Subway presence in the live stream both online and in the MSQ App.

  • EA Sports taps U.S. soccer national team captain as new brand ambassador

    REDWOOD CITY, Calif. — Electronic Arts has entered into a multi-year endorsement deal with the captain of the U.S. Soccer National Team, Clint Dempsey. As part of the deal, Dempsey will serve as EA Sports Football Ambassador. 

    Dempsey, attacking midfielder and member of the Seattle Sounders, will make his FIFA franchise debut in a FIFA 14 GameStop commercial. The full 30-second ad spot features Dempsey coaching a fan through various post-goal celebration moves. 

  • Report: Neiman Marcus sale imminent

    Neiman Marcus is closing in on a deal to be purchased by Ares Management and the Canada Pension Plan Investment Board for $6 billion, according to reports.

  • Fresh Market bolsters real estate leadership

    GREENSBORO, N.C. — The Fresh Market has appointed Randall A. Young as the company’s SVP of real estate and development, effective Sept. 30. 

    Young will oversee the company's real estate and development functions, including market strategy development, site selection, store design, construction, store relocations and renovations.

  • NRF: Retail import volume grows ahead of holidays

    Washington, D.C. - Import volume at the nation’s major retail container ports is expected to grow 5.1% in September over the same month last year as retailers head into the holiday season. U.S. ports followed by the monthly Global Port Tracker report, released today by the National Retail Federation and Hackett Associates, handled 1.43 million Twenty-Foot Equivalent Units (TEUs) in July, the latest month for which after-the-fact numbers are available.

  • Five Below is ‘solid’ in the second quarter

    PHILADELPHIA — Five Below saw solid performance across most of its categories, resulting in a comparable store sales increase of 6.6% for the second quarter ended Aug. 3 and net sales of $117.1 million, a 34.9% jump from $86.8 million in the prior-year quarter.

    The company opened 18 new stores and ended the quarter with 276 stores in 19 states. This represents an increase in stores of 22% from the end of the second quarter of fiscal 2012. 

  • The suburbs are morphing into the urbs

    Pennsylvania Real Estate Investment Trust is repositioning its Moorestown Mall in suburban Moorestown, N.J., by bringing in tenants associated with urban life.

    For instance, a number of new tenants include independent chef-owned restaurants like those found in urban edge neighborhoods.

    The goal is to reposition the suburban mall with an urban environment.

  • Orchard Supply Hardware launches mobile app

    SAN JOSE, Calif. — Orchard Supply Hardware has launched a mobile app to mark the company’s 82nd anniversary during its upcoming Founder’s Day weeklong event.

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