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Duane Reade marks Twitter success
Duane Reade, a division of Walgreens, held a gala event at the chain’s flagship on Wall Street to mark its success on social media. The drugstore surpassed 1 million followers on Twitter.
From September 2012 to date, the regional retailer has organically grown its Twitter following by 6,709%, making it one of the fastest-growing accounts on Twitter year-over-year. With 1.1 million followers at latest count, the chain is believed to be the most followed retailer in the drug, food and mass arena.