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Quilted Northern wipes competition in brand study
Longstanding household brand names Quilted Northern, Jockey and Dawn are doing something right, namely, employing a mix of traditional and digital marketing strategies which enabled them to outshine trendsetting technology brands, according to Landor’s 2013 Breakaway Brands Study.
Amazon was the only brand born in the digital era to make the top 10, along with its Kindle sub-brand. Apple fell off the list entirely.
