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Why Macy’s is winning with omnichannel
Macy’s is poised to have its best digital Christmas ever thanks to a major expansion of ship from store fulfillment capabilities that enable the company to provide an omnichannel experience.
This holiday season, Macy’s will be able to fulfill orders placed online from 500 of its more than 800 stores, a major expansion from last year when ship from store was available at 250 locations.
“The way we view omnichannel is about having stores serve as another fulfillment location,” said Pam Sweeney, Macy’s SVP of logistics systems.
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Survey finds big ‘expertise gap’ among retail sales associates
Salt Lake City -- Consumers value salesperson expertise above all else, but they often find such expertise lacking, according to eXperticity’s first-ever Retail Buying Experience survey. The study found a striking expertise gap among sales associates in five retail areas: outdoor, sporting goods, hunting or fishing, health and nutrition, and prestige beauty.
When asked to rate which services consumers most desire and value from retail sales associates, the top four were:
1. Product knowledge (73%);
