News

Purchase, N.Y. – MasterCard is unveiling a new omni-channel promotion called “Priceless Surprises.” Consumers who make purchases via any channel, or use #PricelessSurprises on Twitter or Instagram, are eligible to receive random, real-time surprises.

Redwood Shores, Calif. -- The Gymboree Corporation has selected Oracle Commerce to support its full range of international e-commerce sites for its Gymboree, Janie and Jack, and Crazy 8 brands.

In addition to Oracle Commerce, Gymboree also intends to implement Oracle WebLogic Suite.

Crest has launched Be, a new line of toothpastes that features three new flavors: Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest.

By Rodney Mason, CMO, Parago

When the 2013 holiday shopping season ended, it resulted in sluggish results for U.S. retailers.  Price-match policies worked to fend off some showrooming, but these discounts also ate up margins at a very unhealthy rate.

A recent national shopper behavior study by Parago found that:

• The majority of smartphone owners showroom and regularly make purchases on their phones while in-store;

Pharmacy benefit analytics company Truveris has named former Walgreens and Apple veteran Anthony Barrett as VP sales, central region.

Barrett joins Truveris with more than 33 years of achieving growth and leading strategic business development, sales and clinical teams. Experienced in healthcare and IT, Barrett worked at Healthways, Prime Therapeutics, Walgreens, Apple and Xerox.

Colorado Springs, Colo. -- Accellos, Inc. has released multiple updates to Mile.com, a website dedicated the transportation industry and Prophesy Transportation Solutions. The new website features enhanced content including industry white papers, case studies and videos.

In addition, the new site includes the free commercial mileage tool, Prophesy webMiler.

Ross Stores has promoted Michael Hartshorn to CFO, retaining his SVP title, effective Feb. 2. Hartshorn will be responsible for the accounting, treasury, financial planning, tax, risk management and investor relations functions.  

As CFO, he will continue to report to John Call, group SVP, finance and legal, and corporate secretary.

New York -- Consumer confidence increased in January for the second consecutive month, rising to 80.7 from 77.5 in December, according to The Conference Board. Economists had expected a smaller increase, to 79. It was the second consecutive increase.