News

San Francisco -- Banana Republic is releasing an omni-channel spring 2014 marketing campaign called “True Outfitters” in March 2014. Styled by Jessica Diehl and shot by Mikael Jansson, the campaign was developed with Laird+Partners, Banana Republic's advertising agency.

The campaign will appear in March and April publications, supplemented by outdoor, online and direct mail. Digital portions include a dedicated website and a special YouTube event on March 2.

By Hedgie Bartol, Business Development Manager Retail, Axis Communications

The Coca-Cola Company is preparing to make changes to its board. Former ambassador Donald F. McHenry and Swedish businessman Jacob Wallenberg will not stand for re-election to the board at the company’s annual meeting of shareowners in April.

Banana Republic will unveil an omnichannel marketing campaign called “True Outfitters” in March 2014.

Styled by Jessica Diehl and shot by Mikael Jansson, the campaign was developed with Laird+Partners, Banana Republic's advertising agency. The campaign will appear in March and April publications, supplemented by outdoor, online and direct mail. Digital portions include a dedicated website and a special YouTube event on March 2.

PCMS, a supplier of software and IT consulting services, has named retail technology executive Andrew Winans as CEO of its Americas operation.
 

Woonsocket, R.I. – CVS MinuteClinic will switch to the Epic electronic medical record (EMR) called EpicCare. MinuteClinic currently uses its own proprietary EMR.

EpicCare will support MinuteClinic's evidence-based model of care and facilitate connectivity with health care providers nationwide that currently use Epic, including many major health systems, hospital networks and physician groups currently affiliated with MinuteClinic. MinuteClinic's full deployment of EpicCare is expected to take 18 months.

Jewel joined for the debut of the Swiffer Sweep and Trap, which features soft rotating beater blades that are designed to scoop up large particles into a removable dirt bin for quick disposal.

The singer-songwriter led the debut — which took place in New York at the kid-oriented venue Make Meaning — with a live performance of the new "Clean-Up Song." Her acoustic performance is available for free download on the Swiffer Facebook page at Facebook.com/Swiffer.    

San Francisco – Gap Inc. will raise the minimum hourly wage for all U.S. employees to $9 in 2014, and then raise it again, to $10, in 2015. The move will affect about 65,000 store employees across the company’s brands, which include Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix. Gap's announcement comes amid a nationwide debate about the minimum wage.