News

ECRM compared retail circular advertising in April 2013 versus April 2014 and noted trends occurring across top retail chains. Toys “R” Us experienced a massive 350% increase in page count year-over-year due to its release of three circulars this April versus one last year. Only a short eight-page “Bike & Trike Trade-in” circular was run last year. This year, the bicycle circular ran in the last week of the month again, but the other two circulars appeared to be a response to the late Easter this year, with a focus on $5 or less basket-fillers.

Cincinnati -- The Kroger Co. announced that it will be the first in Oregon to deploy a fleet of heavy-duty trucks that run on Liquid Natural Gas (LNG). The 40 trucks will replace 40 diesel trucks currently in use, and are expected to start making store deliveries in the Portland metropolitan area by the end of 2014.

The use of natural gas fuel not only reduces operating costs for vehicles, but also reduces greenhouse gas emissions up to 23% in medium- to heavy-duty vehicles.

Cooking Light, Time Inc.’s leading epicurean brand, has expanded its prepared-foods line and co-branded SodaStream flavors to Target and Walmart.

New York -- Alibaba Group Holding Ltd., the Chinese Web behemoth, filed paperwork on Tuesday for what some experts claim could be one of the biggest initial public offerings in U.S. history. The company filed with the Securities and Exchange Commission to raise $1 billion, but many analysts say the company could bring in more than the $16 billion Facebook raised in 2012.

McCain Foods has appointed Jeff DeLapp as president, North America, effective June 2. DeLapp takes over the role from Frank van Schaayk, who is retiring next October, and will be based in Lisle, Ill.

DeLapp has more than 25 years of leadership experience in the food industry. He was president of Lamb Weston from 2002 to 2010. Prior to joining Lamb Weston, he was president and COO at The Bruss Company (acquired by Tyson Foods).

Indianapolis -- Appliance, electronics and furniture retailer Hhgregg has embarked on a brand transformation across all customer touch-points, including its 228 store locations and online presence, in an effort to boost its shopping and purchasing experience.

Eddie Bauer is expanding into footwear territory. The new brand’s new footwear collection is set to debut online and in store July 28.

New York -- Google has purchased analytics firm Adometry, which helps advertisers get a better return on digital advertising by providing better attribution on the data collected about ads, including whether an ad was viewed, and whether it led to a sale.

Here is the statement from the Google Analytics team: