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Barnes & Noble Nook to offer in-app purchasing
NEW YORK — Barnes & Noble announced that it will soon offer in-app purchaising via its Nook products through a partnership with industry-leading mobile payment provider Fortumo. App and game developers will be able to sell premium digital content in their products seamlessly and safely to millions of Nook customers through the Nook store (www.nook.com).
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89 Degrees to highlight cross channel engagement at Demandware conference
89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI, announced that will be presenting at the Demandware XChange Conference in Las Vegas with two clients: Fila, a leading athletic apparel and footwear brand, and international luxury brand Crabtree & Evelyn.
89 Degrees’ presentation, “The Case for Cross-Channel Loyalty Programs”, will take place at the Conference on Thursday, April 4.