Barnes & Noble Nook to offer in-app purchasing

NEW YORK — Barnes & Noble announced that it will soon offer in-app purchaising via its Nook products through a partnership with industry-leading mobile payment provider Fortumo. App and game developers will be able to sell premium digital content in their products seamlessly and safely to millions of Nook customers through the Nook store (www.nook.com).

For customers, in-app purchasing offers greater access to the most popular games and free apps on Nook, and gives them the flexibility to buy extra levels, coins and other upgrades to make the app experience even better, the company said. And with the integration of Fortumo’s one-click checkout, once a customer has registered for in-app purchasing there’s no need to enter long credit card numbers before each payment. They simply click “Pay” and the purchase is completed in seconds.

“We are thrilled to bring in-app purchasing to Nook with Fortumo for our community of developers so they can foster a profitable relationship with their customers, while also providing our Nook customers with a more in-depth app experience and an even wider selection of popular apps,” said Claudia Romanini, VP Nook Apps, Nook Media, LLC. “We look forward to adding thousands of more apps that feature in-app purchasing over the coming weeks and months to expand NOOK’s already wide array of digital content offerings.”