News

Toronto -- Twitter released a full suite of targeting, creative and measurement tools designed to enable advertisers to promote their mobile apps through the new mobile app promotion (MAP) product.

TreeHouse Foods plans to acquire Flagstone Foods, a leading provider of private-label healthy snacks, one of the fastest growing on-trend categories in the food industry.

TreeHouse has agreed to pay Gryphon Investors and other shareholders $860 million in cash for the business, subject to an adjustment for working capital.

Smith Micro Software has unveiled its new AniMates mobile messaging app that lets users personalize voice messages with talking characters, scenic backgrounds and voice effects.

Built using Smith Micro's animation software, AniMates offers a wide range of content from digital artists, allowing users to express themselves through multiple personas.

Brisbane, Calif. – Bebe Stores Inc. will exit its 2b business by July 5, which is the end of the company’s fiscal 2014. The retailer says this will allow it to increase its focus on the core Bebe brand’s retail and outlet stores, e-commerce and international licensing business.

San Francisco – The Levi’s brand is launching a new omnichannel global brand campaign, "Live in Levi's," developed out of a creative collaboration with FCB (Foote, Cone & Belding) and The House Worldwide.

Bob McDonald ran the world’s largest CPG company as CEO of Procter & Gamble and now he is returning to public service as head of the embattled Veteran’s Administration.

Irving, Texas -- Michaels Cos. has raised $472 million in an initial public offering. The arts-and-crafts retailer priced 27.8 million shares at $17 each, which was at the low end of its predicted range. It plans to use the IPO's proceeds to pay down its debt.

The chain, which operates stores under its namesake banner and Aaron Brothers, could raise up to $543 million if underwriters use their option to buy additional shares. 

The stock was expected to start trading Friday on the Nasdaq under the symbol "MIK."

The Finish Line is off to a strong start in fiscal 2015, according to chairman and CEO Glenn Lyon, who credited the company’s omnichannel efforts for its first-quarter success.

The company reported consolidated net sales of $406.5 million, an increase of 15.8% over the prior year period. Comparable store sales increased 5%.