News

Jim Wade, who has 35 years of experience in retail, is the newest member of closeout retailer Tuesday Morning’s board of directors. Wade will be part of the board’s audit committee.

New York - A majority of parents plan to spend more on their children's back-to-school shopping this year, driven by rising costs or necessity rather than greater spending power. According the Accenture Back-to-School Shopping Survey, which polled 500 U.S. parents of children entering kindergarten through college, nearly all (89%) plan to do most of their back-to-school shopping in a physical store, though many will still use online to browse and search, or "webrooming."

Dublin, Ohio - The Wendy’s Company has extended its partnership and will continue licensing APT’s Test & Learn software for another three years. Wendy’s will use the software to test strategic initiatives in menu changes, remodels, marketing, pricing, and operations across its system of more than 6,500 company and franchise-operated restaurants.

Deerfield, Ill. -- Jerry Stephens has joined collaborative supply chain planning technology provider Market6 as VP, responsible for Market6's business with Kroger and their suppliers. Stephens joins Market6 from Dr. Pepper Snapple Group (DPGS) where he led DPSG's Kroger account team since 2011 and oversaw all aspects of sales, business development and strategic account planning.

In the lead-up to the 2014 Budweiser Made in America Festival, the beer company has launched a web series to find an act to add to the festival’s lineup in Los Angeles.  
 
The MADE Underground series — produced by Vice’s music arm, Noisey —follows a Brooklyn band, X Ambassadors, and London street musician, Jamie N. Commons, as they look in cities like St. Louis, Seattle, Rio de Janeiro and Athens.

Seattle – Amazon.com is reportedly readying a mobile credit card reader for release in August. According to 9to5Mac, the reader would compete directly with similar devices offered by Square and PayPal, and likely connect directly to Amazon’s recently released digital wallet app.

Target is looking to bolster sales results in Canada by appealing to parents and students this back-to-school season, offering everything from fashion to school supplies at prices that it touts as “unbeatable.”

Charlottesville, Va. - Smartphones generated 19% of paid search clicks and 9% of search spend in second quarter 2014, while tablets produced 18% of clicks and 19% of spend. According to the Q2 Digital Marketing Report from RKG, which surveyed retailers in its client base, cross-device tracking surfaces 7% more orders overall, but 14% more smartphone orders.

While smartphones produce 12% of traditionally tracked conversions, they contribute nearly 25% of cross-device orders.