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Integrating Loyalty Promos Without Rocking the Margin Boat
Sandra Gudat, President & CEO, Customer Communications Group
Retailers often have trouble balancing their overall promotions plan with offers and discounts for their loyalty program. In fact, it may be enough of an issue that they keep loyalty as an independent P&L entity, or even steer clear of loyalty altogether to avoid the problem. After all, every retail business is about profit, and adding another layer of promotional discounts into the mix could be seen as a threat to the bottom line.
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Tune acquires MobileDevHQ
Seattle - Attribution analytics company Tune has acquired MobileDevHQ (MDHQ), provider of a SaaS solution for mobile marketers. The MDHQ solution includes app store visibility, search rankings, and competitive intelligence.
Combined with MobileDevHQ, Tune will provide more clarity into the impact and influence of app stores and other organic efforts on paid user acquisition and re-engagement. Existing MDHQ customers will continue to login as before, view their existing data, and otherwise continue using the current MDHQ product during the transition.
