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  • Shopper Expo confirms lineup and content

    Recent enhancements to Walmart’s website ensure that Andy Murray, the company’s SVP of creative, will have plenty to talk about later this year when he addresses the topic of “Evolving with the omnichannel shopper,” at the Shopper Marketing Conference & Expo.
     

  • Tune acquires MobileDevHQ

    Seattle - Attribution analytics company Tune has acquired MobileDevHQ (MDHQ), provider of a SaaS solution for mobile marketers. The MDHQ solution includes app store visibility, search rankings, and competitive intelligence.

    Combined with MobileDevHQ, Tune will provide more clarity into the impact and influence of app stores and other organic efforts on paid user acquisition and re-engagement. Existing MDHQ customers will continue to login as before, view their existing data, and otherwise continue using the current MDHQ product during the transition.

  • Oscar Mayer introduces bacon jerky

    If you’ve ever wished you could have bacon on the go, then the Oscar Mayer Institute for the Advancement of Bacon (OMIFAB) has some good news for you.

    Oscar Mayer has unveiled Bacon Jerky, available in two flavors — Bourbon Barbecue and Teriyaki Ginger — and packaged in an on-the-go bacon jerky pouch.

  • Epson and Mobivity in partnership to transform POS receipts

    New York -- Epson, a leading supplier of value-added point-of-sale (POS) solutions, and Mobivity Holdings Corp., a provider of retail customer engagement and marketing technologies, have entered into a partnership to transform receipts from transactional to actionable.
     

  • ARC Group names marketing head

    Lafayette, La. - ARC Group Inc., owner, operator and franchisor of the Dick's Wings & Grill concept, has named Chris Perrella has joined the company as its director of marketing.

  • Amazon Fire TV selection continues growth

    Amazon’s Fire TV’s app selection has more than doubled, with hundreds of services and games added since launch, including the official Flappy Birds Family — currently a Fire TV exclusive game.

    New services include WATCH Disney Channel, WATCH Disney Jr., MLB.TV, Animal Planet L!ve and WWE Network, with more already on the way. By the end of the year, TV services such as WATCH ABC, WATCH ABC Family, NFL Now, A&E, Lifetime, Outside TV, Young Hollywood, North Face TV, Fashion TV, Green TV and Dailymotion will all be available to Fire TV customers.

  • Dippin’ Dots launches interactive mobile site

    Paducah, Ky. – Ice cream retailer Dippin' Dots has launched a fully interactive mobile site that integrates augmented reality with a fan loyalty program known as the Dot Crazy Rewards Club. The program, named Bubandu, provides a universal augmented reality viewer from Rocktops Digital Media that enables companies to market their brands on a mobile device without having to build an app.

  • Study: Out-of-stocks affect back-to-school shopping

    San Francisco – Out-of-stocks and placement continue to be key issues for back-to-school retail efforts. According to a field study of 465 retailers across the U.S. from mobile contractor Gigwalk, 47% of the retailers visited had an issue with their back-to-school displays.

    Forty-five percent were due to the product being out of stock, followed by missing price and having the product in the wrong display. Other findings include:

    • 49% plan to spend more this back-to-school season.

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