News

Boca Raton, Fla. – Office Depot has filed a presentation with the Securities and Exchange Commission (SEC), which the retailer says demonstrates the importance of shareholders electing its board’s nominees at the company’s annual meeting on Aug. 21.

Facebook is taking another step toward monetizing its vast audience of plugged-in consumers with the planned introduction of paid video ads. As reported in numerous media outlets, Facebook intends to launch 15-second video ads that will play in a user’s newsfeed three times per day for as much $2.5 million per spot.

Efforts to revitalize the J.C. Penney brand are now under the leadership of Debra Berman, a former Kraft and advertising executive who was named SVP of marketing at the struggling retailer.

Berman most recently served as vp of marketing strategy and engagement at Kraft where she was responsible for marketing strategy and engagement, directing global brand strategy and customer engagement for all Kraft-owned brands and leading Kraft's marketing communications Center of Excellence.

CHANTILLY, Va. — Small businesses are increasingly embracing mobile and social platform to improve their operational efficiency and promotion, according to the latest findings from local media consulting company BIA/Kelsey’s “Local Commerce Monitor” tracking survey.

SAN DIEGO — Petco is leveraging social media to engage existing customers, entice new ones and, as part of its mission statement, help out shelters in need with its “Be a Great One” contest. 

NEWARK, Del. — The Produce Marketing Association has appointed Cathy Green Burns as the association’s president, effective December 1, as part of its continued restructuring of the senior leadership team. 

In her new role, Green Burns will focus initially on leading board and staff team development as well as lending her insight to business development activities. She will report to PMA CEO Bryan Silbermann, who previously held both president and CEO positions.

HOFFMAN ESTATES, Ill. — Sears is touting its Team Up to Stop Bullying program to parents, educators and students during the back-to-school season. The program is open to customers and Shop Your Way members.

Participants can experience the Sears "Jean Scene" activities in four different ways this month.

Strong sales of chicken and beef pushed Tyson Food’s sales to record levels during the third quarter ended June 29.

The world’s largest protein producer attributed the growth to a combination of volume and price increases. Total sales increased 5.7% to $8.7 billion while profits from continuing operations grew to $249 million, or 69 cents a share, from $76 million, or 22 cents a share.

SCOTTSDALE, Ariz. — nGage Labs, Inc., a leading provider of in-store shopper engagement solutions for retailers, has appointed Peter Charness as president; Nancy Terzolani as SVP of client experience and Larry Negrich as VP of marketing. 

They will be charged with leading the company in its next phase of growth.

NEW YORK — Soupman Inc., the parent company of The Original SoupMan, is about to see "the soup that made 'Seinfeld' famous" hit shelves at nearly 500 Walmart stores. 

The brand's soups, which are already sold in more than 4,000 supermarkets nationwide, include the classic soups that made the company famous: lobster bisque, chicken noodle, lentil and tomato bisque.