News

RetailNext – Black Friday to be busiest shopping day of 2014
San Jose, Calif. – Black Friday (Nov. 28) is expected to be the busiest shopping day of 2014. According to data from in-store analytics provider RetailNext, it will be followed in order by four days in December: Dec. 20, 21, 13 and 19.
For the broader holiday period spanning November and December 2014, RetailNext predicts store traffic will be down 4% from the 2013 holiday period, while sales will be flat to 1% lower, conversions will be up 0.5% and average transaction value will rise 3.5%.
Polaroid opens 3 Fotobar stores in L.A.
Boca Raton, Fla. – Polaroid is opening three locations of its Fotobar experiential retail concept in the Los Angeles area, with the first debuting Nov. 18 at Westfield Culver City. The 300-sq.-ft.micro-stores offer a cube shape and Polaroid Color Spectrum logo, and customers can take a seat at the Fotobar and transform their pictures instantly from their smartphone, Facebook or Instagram into three different size Polaroid pictures which can be collected in unique Polaroid shadowboxes or other picture accessories.

Mass and e-retailers battle to be top holiday shopping destination

DENVER — An estimated 28% of shoppers plan to do most of their shopping at mass retailers versus 26% who will opt to shop online retailers this holiday season, according to an ongoing shopper behaviour study conducted by The Integer Group and M/A/R/C Research.

Holiday shoppers plan to cash in on a range of offers and value-add services this holiday season. Free shipping continues to be the most popular offer for holiday shoppers, with 58% of shoppers reporting they expect to take advantage of it this holiday season.
Word of mouth drives 13% of consumer sales

Hollywood, Calif. - Online and offline consumer conversations and recommendations account for 13% of consumer sales, on average, which represents $6 trillion in annual consumer spending. In higher price-point categories, word of mouth's impact is almost 20% of sales, according to a new study from the Word of Mouth Marketing Association (WOMMA).
Home Depot Q3 profits rise, full breach costs not yet tallied

Atlanta – The Home Depot Inc. showed solid performance in the third quarter of fiscal 2014 despite reporting a major data breach in September, but still has not fully accounted for all the costs related to the breach. Home Depot reported net earnings of $1.5 billion, topping Wall Street projections and a 7% increase from $1.4 billion the same quarter in fiscal 2013.
Survey – Anticipated holiday toy spend consistent with 2013

New York, N.Y. - Just more than half of all Americans (51%) plan to purchase toys as gifts in the upcoming holiday season, nearly consistent with the prior year's intent (50%). Not surprisingly, according to a new Harris Poll of 2,205 U.S, adults, parents of a child under the age of 18 are twice as likely to purchase toys as those without children younger than the age of 18 (82% compared 41%, respectively).
Wal-Mart fires India manager in bribery probe

New Delhi, India – The India unit of Wal-Mart Stores Inc. has reportedly fired a mid-level manager as part of a probe into alleged bribery violations. According to the Economic Times, Wal-Mart gave the manager a termination notice last week, two years after the company suspended its former India CEO and legal team due to possible violations of U.S. anti-bribery laws.
PacSun adds marketing muscle to regain glory

Former Guess? and Victoria’s Secret executive Amber Fredman-Tarshis has joined Pacific Sunwear of California to help the teen retailer brand reconnect with customers.
Macy’s launches app with image search capability

LONDON — Macy's continues to innovate its omnichannel experience with the launch of a new iOS app that incorporates image recognition and visual search software. The tool allows consumers to search through thousands of inventory items by simply using a picture snapped from their iPhone to find similar products available at Macys.com.

The photo search app was designed in the Macy's Idea Labs facility in San Francisco, and the software for the image recognition was developed and supplied by Cortexica, a leader mobile image recognition. 
Rivet Works aims to turn brands into social hubs

As companies increasingly turn to user-generated content (UGC) to promote their products, Rivet Works has announced its launch as the first content marketing software designed to boost active engagement between people and their favorite brands.