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Report: Google looking to launch “buy” button to take on Amazon
Google could be preparing to take on Amazon.com with its own unique e-commerce solution. According to the Wall Street Journal, Google is developing a “buy now” button that would be embedded right into results pages within the search engine. -
Survey: Retailers need better targeting of new customers
New York – Every retailer wants to acquire new customers, but not every retailer knows how to draw them in. According to new retailer and consumer survey data from loyalty intelligence provider Colloquy and sponsored by Chase Merchant Services, 60% of retailers admitted they lack reliable data to support effective targeting of new customers for acquisition purposes.

