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Amazon ‘Primed’ for New Year after record holiday
Amazon is poised to set new sales records in 2015 after using the allure of free shipping to expose 10 million people to the wide range of benefits that are part of its $99 Prime service.
The key benefit of Prime is unlimited free two day shipping on roughly 20,000 items so offering a trial version of Prime during the time sensitive holiday season could prove to be an excellent tactic to bolster the ranks of paid Prime membership and drive long term loyalty.
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Socially Yours
With an online storefront on the Amazon Webstore hosted e-commerce platform, New York-based direct-to-consumer specialty fashion retailer Spiegel LLC is already extending its virtual presence. Taking that extended Amazon Webstore presence a step further into the world of social commerce is the next logical step in engaging consumers in whatever channel they choose.
