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  • ECRM tells retailers what’s working

    Making sense of promotional activity can be challenging given the abundance of new variables to consider which is why a recent change from Efficient Collaborative Retail Marketing (ECRM) is much needed.

    ECRM, a leader in business innovation and technology, enhanced its data and analytics website at www.ECRMdata.com with new functionality, increased retail coverage and ease of use.

  • Kroger pumps up fuel-loyalty program

    Now that gasoline is cheaper, the fuel-savings component of retailer loyalty programs isn’t such a powerful draw. So retailers such as Kroger are employing new tactics to keep customers interested.

  • Office Depot enhances online catalog with CoreMedia

    Boca Raton, Fla. - Office Depot Inc. has selected CoreMedia LiveContext software to help enhance the customer shopping experience for Officedepot.com by streamlining the collaboration between its online authors to ensure faster time-to-market for executing integrated campaigns. Late in 2014 and within a short period of time, CoreMedia LiveContext was integrated with the Office Depot product catalog, pricing information and front-end modules, providing business users with a single interface to access this real-time information and blend it with marketing content.

  • Sears Canada confirms Boire as CEO

    Ron Boire was named president and CEO of Sears Canada after serving in that capacity on an interim basis since last October.

    Boire was named acting president and CEO last October to replace Doug Campbell, the former head of the 381 unit Sears Canada operation who resigned for personal reasons. Boire was identified as the top candidate for the job at the time the appointment was made as he had spent nearly two years as executive vice president, chief merchandising officer and president of Sears and Kmart formats.

  • How to prepare for the future of shopping

    To succeed in today's dynamic industry, retailers need to offer a seamless shopping experience that never loses sight of customer needs, both in-store and online. In fact, retail is in the midst of a revolution in which customers are more fragmented and have more power than ever before. Here's what we at Batteries Plus Blubs are doing to prepare for these challenges.

  • Fast-growing PGA Tour Superstore inks deal with Golf Channel

    Atlanta -- PGA Tour Superstore, which is backed by Home Depot co-founder Arthur Blank, has signed a multi-year national partnership agreement with Golf Channel that includes a brand integration program and a strategic media buy.

  • A guide to the Internet of Things

    With the Internet of Things (“IoT”) comes yet another technology-driven advancement that challenges businesses with promising opportunities and potentially vexing responsibilities. In particular, manufacturers and retailers who plan to sell (or are already selling) IoT devices increasingly face consumer questions about data security and privacy.

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