-
Oscar Mayer targets active consumers with latest product
Oscar Mayer is launching the P3 Portable Protein Pack, which the company designed for active consumers who are looking for a snack to help get them through the day.
The company says the new protein packs are positioned to become a major item in the protein-snacking category, which has enjoyed growth thanks to consumer desires for protein-filled snacks like Greek yogurt and protein bars. The on-the-go packs are made of three brands: Oscar Mayer Selects Meats, Kraft Natural Cheeses and Planters Nuts.