News

Bolingbrook, Ill. - For fast-growing retailer Ulta Beauty, having an omnichannel presence does not just mean selling products across multiple touch-points. As Ulta Beauty executives explained during a presentation at the recent Oracle Industry Connect 2015 conference, the retailer uses an Oracle Retail technology platform to support a range of omnichannel experiences that engage customers at a highly personal level.

New data from two leading retail industry trade groups show that, once again, the demise of the nation’s malls is greatly exaggerated.

Rents, occupancy and net operating income among the nation’s shopping centers reached record levels last year, according to a review of 2014 data by the International council of Shopping Centers (ICSC) and the National Council of Real Estate Investment Fiduciaries (NCREIF).

Retailers have long known the value of collecting and using customer information for internal analytics and marketing. Indeed, for decades, retailers such as grocery and drug stores have benefited from the vast amount of data generated by customers using their loyalty discount cards to save on their food, toiletry and related purchases. With advancements in technology, retailers now have access to more information than ever about their customers, not only from their own collection practices, but from third parties as well.

John A. Bryant, chairman, president and CEO of Kellogg Co., has been elected to the Macy’s Inc. board of directors.

By Anne Marie Stephen

Brands, retailers and technologists convened at Retail Loco at South by Southwest Interactive, Sunday, March 15, 2015 hosted by Location Based Marketing Association. The event focused on how companies are leveraging location solutions and data for better business. The LBMA is a global not-for-profit association with over 1,000 member companies including media, retail, brands, agencies and technology companies.

The North Face’s latest unique marketing campaign is inviting customers to the mountains for a workout without ever leaving the store.

The outdoors and fitness apparel company's latest promotion will bring Mountain Athletics workouts to five cities across the country, and customers are invited to sign up and engage in-store and online via a variety of digital marketing offerings.

Beginning March 31, the North Face will host twice-weekly free strength and conditioning workouts in Washington, D.C., New York, San Francisco, Chicago and Boston.

Seattle – Amazon.com is launching Amazon Home Services, a new marketplace for on-demand professional services that puts it in competition with online service platforms such as Craigslist. In less than 60 seconds, customers can browse, purchase and schedule hundreds of professional services directly on Amazon.com.

Sears has teamed up with organizers of a next-generation athletic event that involves slogging through mud to promote its best-selling Kenmore brand in stores, online and via social media.

The Kenmore brand announced that for the second consecutive year, it will be the official household appliance sponsor of the Dity Girl Mud Run, the original women-only national 5K obstacle and race event.