-
Pop-ups: more than just a trend
Everyone loves pop-ups right? They’re exciting, they’re new, they’re fun and you have to hurry and get there while the getting’s good. Especially during the holidays. It’s the cool new merchandising trend.
But pop-ups are becoming, and will continue to become, more than just a trend. They are increasingly an important element of the marketing mix. I define the next phase of pop-up shops as focused physical presentations that integrate e-commerce. Here’s what’s coming next.
Customer acquisition -
Coca-Cola Bottling Co. to expand franchise territory
Coca-Cola Bottling Co., the nation’s largest independent Coca-Cola bottler, has signed a definitive agreement with The Coca-Cola Company to expand the bottler’s franchise territory to include the Morristown and Johnson City, Tenn., territories currently served by Coca-Cola Refreshments USA, Inc. (CCR), a wholly owned subsidiary of The Coca-Cola Company.