News

Verizon is out with its annual cyber security report and while the findings are disturbing the good news is that retailers can thwart many a breach attempt by focusing on a handful of basic attack patterns.

Verizon's "2015 Data Breach Investigations Report," reveals that cyberattacks are becoming increasingly sophisticated, but many criminals still rely on decades-old techniques such as phishing and hacking. In fact, 70% of cyberattacks use a combination of these techniques and involve a secondary victim which adds complexity to a breach, according to the report.

Target is flexing its marketing muscles with the introduction of a 39-minute workout regimen at Lifetime Fitness clubs to shape up sales of its proprietary C9 Champion activewear brand.

New York -- Foot Locker has launched its first smartphone mobile application for iOS and Android, along with 85 “Shoemoji” sneaker replica emoticons. The emoticons allow customers to share their love of sneakers in a visual way. They can also show off some of their favorite styles with the new Shoemojis.

Merchandising and marketing concepts such as shoppable videos, digitized stores and social campaigns on Instagram and Twitter were alien ideas to retailers just a few years ago. Not anymore, according to Tom Ebling, CEO of cloud-based e-commerce solutions provider Demandware, who has a unique perspective on what it means to be a “connected brand.”

Texans love their football so what better way to drive traffic at the opening of a new Sam’s Club in Austin than enlisting some of the game’s biggest legends and rising stars.

Sam’s opened a new club in Austin on April 16 and to turn up the heat in a market accustomed to warehouse club shopping the retailer drafted notable players to appeal to fans of every generation.

Corporate identities don’t get more generic than Brown Shoe Company which helps explain the shift to a new name but most customers won’t even notice.

Office Depot, along with Walmart, Target and CVS Health, have been named as top companies for women, according to the Women's Business Enterprise National Council (WBENC).

St. Louis -- One of St. Louis’ oldest public companies and one of the nation’s most diverse footwear companies, Brown Shoe Company, is putting a new foot forward and changing its name to “Caleres,” a Latin word that means “passionate, to glow.” The Brown name, however, will live on in a new men’s footwear business called Brown Shoe Bootmakers that the company plans to launch in 2016.