News

It’s nothing but ‘Star Wars’ at Toys ‘R’ Us
Wayne, N.J. – If Darth Vader scared you, then you’ll probably want to check out the new online “Star War”s hub that Toys “R” Us Inc. is launching as part of a year-long omnichannel promotion tied to the classic movie franchise, which returns with a new film in December. The hub will showcase video content, event information and more in the coming months.
Hy-Vee launches online shopping service
Hy-Vee is joining the legion of grocery chains with online ordering, delivery and store pickup.

According to KCCI-TV in Des Moines, Iowa, the regional supermarket is rolling out a service called Aisles Online in select stores.

The news site quotes Hy-Vee as saying that the average order has about 30 items and takes a worker about a half-hour to compile. The items are scanned, loaded up and delivered. Or customers can pick them up at the store. Delivery costs $4.95 per order, and pick-up costs $2.95 per order, with the charges dropped for orders of $100 or more.

JCPenney names West as new CMO

JCPenney Company Inc. has named one of its board members as its next EVP and chief marketing officer.

The company said that Mary Beth West, a highly accomplished consumer marketing executive, will join the company's executive leadership team as executive vice president and chief customer and marketing officer effective June 1. She will be stepping down from her position on its Board of Directors to assume this new role.
Children’s Place activist investors urge new board members

New York - Shareholders for Change at The Children's Place, an activist investor group led by Macellum Advisors GP LLC and Barington Capital Group L.P., has filed a detailed investor presentation with the Securities and Exchange Commission ("SEC"). The presentation supports the election of two board of directors nominees, Seth R. Johnson and Robert L. Mettler, at the upcoming 2015 annual meeting.
Petco expands Instacart availability

San Diego - After a successful pilot in Boston and San Francisco, Petco is expanding its partnership with Instacart. Beginning April 28, customers in 14 metro areas served by Instacart can order from Petco stores and have everything delivered in as little as one hour.

Instacart currently serves 15 metro areas: Atlanta, Austin, Boulder, Boston, Chicago, Denver, Houston, Los Angeles, New York City, Philadelphia, Portland (OR), San Francisco, San Jose, Seattle and Washington, D.C. The company plans to add several more cities before the end of 2015.
Mother’s Day spend to grow 2%

New York – Consumers might be a little nicer to Mom this year than last year. IBISWorld expects total Mother’s Day spending to reach $20.8 billion, representing an increase of 2% from 2014 spending, and an annualized increase of 6.5% since 2010.

Average household spending on Mother’s Day is also set to grow, with the standard family shelling out an estimated $169.21, representing a 4% increase from the 2014 average.
Tech Guest Viewpoint: Did Lilly for Target Generate Brand Love?

By Sherrie Mersdorf, director of marketing, NewBrand
Petco expands partnership with Instacart

Leading specialty retailer Petco has expanded home delivery with Instacart.
Study: Smart mirrors to become $7 billion market by 2022

Glen Allen, Va. – Imagine being not only smart, but a billionaire as well. Smart mirrors are in this enviable position, according to a new study from industry analyst firm N-Tech Research.
MasterCard buys cloud analytics firm Applied Predictive Technologies

Purchase, N.Y. - MasterCard will acquire cloud-based analytics provider Applied Predictive Technologies (APT) for $600 million.

APT’s Test & Learn platform enables users to apply analytics to design, measure and calibrate marketing, merchandising, operations and capital initiatives.